Thursday, May 12, 2011

Lucozade Sport Body Fuel Drink

I haven't had much time recently to run. I have been working long hours which has meant I haven't been exercising as much as I would have liked. I have been particularly busy over the last week but the yearning to go for a run was too strong to be denied and fueled by a bottle of cherry flavored  Lucozade Sport I hit the road today.

I had felt so tired and lethargic and could easily have not bothered to run so the lift to get me out of the door was the isotonic drink. I haven't seen a lucozade cherry flavour drink before and I guess it wouldn't be as popular as an orange or lemon flavour. However personally I like cherries and would buy this again. I didn't have any adverse reaction like you can do with some sports drinks which can sit in your stomach and slosh around. It is not strongly fizzy so you can gulp it down on a run.

The sports cap on the 500 ml bottle is user friendly for runners and of course you can keep the bottle  and fill up with water for future runs. The bottle also has a waistline by this I mean the bottle narrows in the middle with 2-3 grooves making it easier to grip on the run.

You can pick up Lucozade sports drinks at most supermarkets and they tend to be around £1.08  for an individual bottle and at Asda £3.48 for 4 bottles. The Lucozade price seems to be pretty much on a par with other branded energy drinks such as Powerade. You can buy direct from Lucozade Sports in bulk  3 cases of 12 bottles  for £27. Of course along side these sit the non branded supermarket products which tend to be cheaper and it would interesting to know if you buy energy drinks whether you go for a branded product or a supermarket own label?

The marketing information on this drink from Lucozade states

"It is formulated to tackle the reduction of carbohydrate stores and maintain hydration to improve performance in prolonged exercise or sport. Studies testing endurance athletes, such as marathon or long distance runners, have proven that the running speed is higher over the course of an event among those drinking Lucozade Sport, compared to those solely drinking water".

"Whenever you’re involved in sports such as running, football, rugby and tennis where both carbohydrates and maintaining hydration are key. It’s also recommended when exercising for 30 mins or longer at a high intensity, or for 60 mins or longer at any intensity"

"It comes ready to drink. You should drink 200ml-500ml before exercise, to maintain hydration, 150ml-200ml every 15-20 minutes during exercise to give you an energy boost and 500ml immediately afterwards to replace salts and carbohydrate stores and maintain fluid levels."

My ratings on this drink out of 10 are

For flavour                                         9      love the cherry taste

Usability for runners                          8     has a sports cap & the bottle has a waistline

Price                                                   7     does have competition from supermarket own brands

Does it work                                      8      got me out of the chair though will need to try it                                                                       more often than once to be sure

Grand Total                                        32            

My run went well on a windy, sunny day when we had a shower of rain for the first time I can remember in about 6 weeks.

1 comment:

  1. I have not seen that product here in the us, but I have heard of it on MT. I am now an avid drinker of Powerade. Have you any thoughts on that? Am waiting for another review on lucozade in the future after you have tried it for at least 5 times. lol. Cheers.


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